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10 Apr 2016
Precisely what is Search Engine Optimisation (SEO)?

So some people have been talking about Search engine marketing (SEO for short) and not many people will realize it or what it does and why it is important. Basically SEO is a very common technique used main in website design to improve a websites SERP (position in search results page) for extra traffic. Obviously improving the position of one's website on major search engines like yahoo can have a huge influence on your business or website. In case your business or website was a student in the top of a major search engine I.e. Google, Bing and Yahoo, when individuals search for something the possibilities they would click your internet site. It is said that at the very least 50% of all people who seek out something always select the top result because it is at the top and considered the best. So how do people become at search engine and with people searching several things what for anyone who is at the top for?

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How would you decide the right search phrase?

The most important thing before trying to get to the top of a search engine will be the search term you want to show up at the top for. A high level web design company then hoping to get to the top of a search engine for the search term sport or cars would be ridiculous. I know that is a bit obvious once you think about it sport is searched 4,090,000 time monthly, cars is searched 1,220,000 each month and web design is searched 301,000 a month. They may be searched more frequently than web design but it isn't relevant and you would be misleading people that search for the search term sport or cars as well as the odds are they wont want web site design and wont go back to your website again. So if you're a web design company would web page design be the best search term to strive for? Yes and no. Yes because this is the highest search term for web page design but no as there is a lot of competition. If your web design company is at the top of a search engine for website design then they would obtain a lot of customers and I am sure they would know a whole lot about search engine optimisation as well as being around the scene for a long time. When you search web page design roughly 500,000,000 results come up. The odds you are going to even jump on the first page of a search engine for web design is highly unlikely so we must narrow down your main keyword key word.

How do you narrow down searching term to benefit you?

When narrowing down a search term there are a lot of things to think about. Do you wish to target a specific area? Do you want to attract customers having a budget or with unlimited money to spend? To narrow down your quest term, plan what you would like to get out of it while focusing on a specific audience. if you are a web design company situated in Nottingham and you want to be the most effective in that area then Web page design Nottingham would be a perfect keyword. Precisely why is because people looking for web design in the Nottingham area are more inclined web design Nottingham. Even though Web page design In Nottingham sounds better only 73 people search for this per month where by Web Design Nottingham is searched 2,400 times each month. 2,400 are a wide drop from 301,000 nevertheless the competition has dropped from 500,000,000 to 534,000. Competition ratio for web page design 1:1661 search's per result while web design Nottingham has a competition ratio of a single:225 searches per result. Not simply is the competition much better but the people who would search this are many more likely to want a website design company than to study it or understand it. There are many more different options of narrowing your research term down for example you sell cars to be sure a huge search term but if you only sell a unique car second hand I.e. Ford Focus Second-hand then making Ford Focus Used your main search term means you are targeting 1,900 people monthly looking for that product.

Opt for search term so now how will you get to the top?

This can be the quite possibly the hardest part of search engine optimisation and is also probably the most time consuming. You have decided what your search term or search terms are now you need to get to the top of a search engine with the term. There are countless factors to consider when performing search engine marketing but I shall only cover the basic's, if you are wanting to get proper results then I would recommend visiting a professional SEO company or perhaps a web design company what perform search engine optimisation. I will only look at 5 important factors which anyone can do performing.

Factor 1 - Fresh Content

Engines like google love new, original and fresh content. Don't duplicate other bands work or attempt to copy what they have done, think of your own ideas and write your individual content and you will greatly assist. Remember to include your keyphrases (known as keywords and will also be explained more next factor) so a search engine can recognise what your site content is all about and then made a decision to pull it up when someone search's it. It is better to shell out hours on one page than spend A few minutes copy and pasting another person's hard work. Duplicate content articles are where you copy someone's content and pass rid of it as your own. Search engines index all pages online that they come across if they find you have copied someone's content they'll mark your website down and this will struggle to get onto the first page. In case you regularly update your content the search engines will discover this plus it shall only are employed in your favour (as long as its relevant) and enhance your position.

Factor 2 - Keyword Density

Keyword density is yet another important factor to ranking on top of a search engine. A keyword is really a search term so to maintain the same theme as earlier looking term I spoke about was web page design Nottingham therefore web design Nottingham would be my main keyword. The density of a keyword is the amount of many times the keywords come in comparison to others. Accumulated all the words in view (and meta data factor 3) and finding the percentage of your keywords could be an extremely time-consuming act and nearly impossible to get accurate. How ever there are many tools out there that will do this for you and the most them are free so quickly flicking on the web should help you find the instruments you need.

There is no set density where your keyword should appear for any search engine to pick up on but there are guidelines. Some people think between 2-4% could be the right amount where as other think 4-6% is the best. This is all dependent on opinion and all what matters is your keywords stand out to both search engines and readers. Tend not to spam your content with keywords like a search engine will mark you down just for this and should you reach the top of a search engine people will not be able to understand it such as the be funny about placing them, you can not be to careful otherwise a search engine may not pick up on what you would like your search term to become. I always like to make certain I mention my keyword in the begging just because of my personal beliefs of what research online engine's algorithm is but the more content you're writing and the more skilled you feel at search engine optimisation, you will have your opinions on what works better than others.

Factor 3 - Meta Data

Things start feeling like a bit more complex no but anyone who has gotten to this point want to know , is more than able to understanding it. Meta info is the title, description and keywords a reader wont see however a search engine will. Some website design software's come with addons to make it easy to input meta data but if not and you are knowledgeable about HTML then you can still input this in yourself. The meta title is actually a title with the webpage you are writing. This ought to be no more than 60 letters also it doesn't have to make sense. For example the home page of a web design companies meta title might read "Web Design Nottingham - Website design | Web Designers" or something along that effect. It's not quite understandable or perhaps a sentence but a google search would see this and understand they may be words of importance and just what the content is about.

After the Meta Title there is the Meta Description which can be longer and should be a little more understandable to readers as some engines like google display this each time a result comes back for the searcher. This should be only 160 words and really should include your keywords again. It could read "We are the number one web design company in Nottingham. We offer the best web design around and......" so on. The final piece of Meta Details are the Meta Keywords. This is how you should place all keywords you intend to be indexed for by a search engine and it should read like a list with a comma separating all keywords. Again for any web design company it may well look like "web design, web developers, web design Nottingham...." etc. There is no set mount of methods many you can add on the other hand don't advice spamming it by having excessive keywords and only enter each keyword once.

Factor 4 - Inbound links

A back link is an internal link derived from one of web page to another both on your own domain. The reason for this is where a search engine lands on one time your web pages it is going to scan and index that website. It cannot scan and index another webpage on your own domain if there is not link from that page. For example (all links work with a semi colon rather than a full colon to avoid actual link's) "http;//" has a link on it to "http;//" therefore google search can scan and index "http;//" an notice the link. It will then click this link to "http;//" and index that as well. This is important because if merely one of your web pages is indexed, your pages wont appear when someone searches and you will be depending on people finding your website and flicking through your pages for your web site to get noticed. Another thing to think about as well is how can you link from page to page? This can all be done with a niche site map but you may have some on page links that may improve your SERP by linking keywords to pages that were optimised for that keyword. Say a web site page has been optimised for website design, the keyword density and meta data includes web site design then why not link the term web design from one page online design page?

Factor 5 - Anchortext And External linking

Anchor text is the words which can be linked to a link. Sounds a little confusing but instead of a a hyperlink reading "please feel free to click this link for web design "http;//" you could invariably place the link therefore it read "please feel free to visit this site for web design" linking the saying web design to "http;//". Again with website design software and add on's this is made easy but if its in HTML you'd utilize "< href=" website ">keyword" and this would link your keyword to a website.

The reason for doing this is that you are telling a search engine what the link is. If the anchor text is web page design and the content on the web page you are linking to is optimised for web design the a search engine will rank you higher and index it to the search term web design. It doesn't get you to the top of a search engine straight away and one link wont do that but to show the potency of links just search just click here. If you search click this link it takes you to an Adobe Reader download page. The reason behind this is loads of people link the word click here to that site as it is a useful tool that men and women may need to view some things.

It doesn't stop there

With regards to search engine optimisation there are hundreds of other ranking factors that we have not mentioned. You'll be able to go off and study more SEO techniques but this could take years to understand and as the internet is growing and expanding An excellent opportunity you leave SEO to the experts as if you don't grasp search engine optimisation you may make things worse on your website. However should you wish to study it more descriptive there are loads of websites out there and plenty of other articles and resources you can read but SEO techniques aren't developed in stone and other people could have different opinions.

The simplest way to learn search engine optimisation techniques is usually to test them out and find out what work for you nevertheless it can be a long process also it does take time. Don't ever go with a company that advertise a page 1 rank on all search engines within days since this is not possible. If a company do claim this chances are they are more than likely on an ad words campaign which is completely different to search engine optimisation and doesn't offer the same results and also expensive.


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